the client: Paragon Architects, 2000 the brief: creating a new corporate identity for a vibrant architects' firm with a range of blue-chip clients. execution: This young, busy firm of architects needed a new name and identity. We combined the sense of their vibrant office with the seriousness of their work. The company name, Paragon, was visually translated into a strong, graphic shape encapsulating the concept of space and order. The use of the vibrant blue colour lifts the identity for a contemporary fresh look .
				the client: Kerry Botha Associates, 2000 the brief: creating a corporate identity for a young and dynamic PR agency. execution: The client's company is young, modern and very dynamic working in a high-pressure industry where unique style is a prerequisite for success. The design was consequently simple but striking, using the client's signature as a strong design feature throughout and lending it warmth and modernity.