the client: Dorma South Africa, 1999 - 2000 the brief: using the client's existing corporate identity specifications to create a range of marketing and promotional materials for sales and promotional use in the building and architectural industries the execution: Dorma is a global player in the ironmongery market with its head-office based in germany. the parent company has developed an extensive corporate identity and guidelines, which are followed by all Dorma companies worldwide. using these specifications, we developed specialist product brochures, newsletters and a promotional calendar for the client to use in the south african market
				the client: Yale Union Security South Africa, 1998 - 2000 the brief: incorporating a new corporate identity into a range of marketing materials for use by clients in the building industry execution: after a merger of ironmongery market leaders, Yale-Union Security SA, needed to re-establish its corporate identity. the identity slowly grew from the design of the first product catalogue in 1998 and progressed to give a unified, corporate feels to all the marketing items used to sell their extensive range. this ongoing project includes the development of a software package containing a highly technical lock catalogue and specification system on cd rom
				the client: Warden Locks, 1999 - 2000 the brief: creating various pieces of point of sale for business-to-business use in the building industry. the execution: Warden operates primarily in a business-to-business environment and needed to develop an easy to use product selector wall chart, postcard and poster. information and usability was of primary importance and the design objective was to clearly show product categories and codes with a clean layout and easy to read headlines and codes using the Warden colours.
				the client: Sheerline Aluminium Systems (pty) Ltd. 2000 the brief: revitalising the company's corporate image through the development of a new product brochure. execution: Sheerline is an established brand in the building and architectural industries. with the revamp of their logo, they needed to also re-establish their corporate identity in client communications. the use of black and white photography enabled us to unify their diverse product ranges visually. at the same time we managed to create some continuation with the previous brand identity by using the striking red colour that the company was known for. we revised the layouts of the product brochure for a lighter and more user-friendly product layout.